The Vision everything started with....

In mumutane, we combine the simplicity of Danish design with a colorful African aesthetic. With mumutane's brand and products, we focus on the fact that Africa has a lot to offer, which we in the Nordics do not yet have as much focus on. Africa is a continent with great pride and fascinating traditions. One of those traditions is their clothing, which carries a lot of history. Africans stage themselves and communicate through colorful textiles with symbolic prints.

The textiles are called waxprint. We would like to share this story with you through our products in mumutane, thereby showing that Africa has a lot to offer. mumutane is a brand with something at heart. We believe that Africa can and wants more. We believe that the best way to create development is to give people work and thus a financial basis to support themselves and their families. We focus especially on creating jobs for young people and support them in producing products of a high quality, so that they are salable and thus provide an economic basis for the future.

It is inspired by the Give Work philosophy, which Leila Janah published a book about in the fall of 2017. As CEO and founder of Samasource and LXMI, she has created successful businesses by giving work on good terms and conditions to the poorest and thereby giving more people the opportunity to support themselves and their family….one job at a time.